Project Overview
Masar — meaning “path” in Arabic — is one of the largest urban redevelopment projects in Makkah, developed by Umm Al Qura for Development and Construction (UAQ) as a flagship of Saudi Vision 2030. Spanning 1.2 million m² and organized into multiple investment plots with full site infrastructure, the destination forms a landmark pedestrian route leading toward Al-Masjid Al-Haram (the Grand Mosque).
AMC’s scope was focused on Package A, positioned at the gateway to the Grand Mosque and functioning as a key transport hub. Package A features two 5-star hotels, one 4-star hotel, a luxury residential tower, and two retail buildings that together shape the architectural identity of the MASAR Project.
The Challenge of the Masar Project
AMC was engaged to review the Issued-for-Tender (IFT) design by Omrania & HOK and deliver value engineering across all disciplines — reducing cost and buildability risk while fully preserving the original design intent. This review formed the basis for the Issued-for-Construction (IFC) documentation, delivered within the project budget.
BIM Modeling & Coordination
AMC developed a complete, fully coordinated BIM model containing every detail required to meet the client’s deliverable standards. The team carried out all multidisciplinary coordination and BIM work in line with the approved project standards, resolving clashes early to minimize conflicts on site.
Masar Project Visual
These shots have been received and fully developed to achieve a complete BIM model containing all the required details to meet the client’s requirements. This included performing all coordination tasks and BIM works in accordance with the approved standards.
Documentation and Deliverables
Building on AMC’s own BIM standards—focused on accuracy, clarity, and cross-discipline integration—the team reviewed, updated, and enhanced the architectural and interior design models to the highest quality level. Deliverables included a comprehensive architectural drawing package reflecting the latest model updates and coordination results, prepared to support smooth construction and reduce site conflicts.
BIM · Value Engineering · KSA From value engineering and IFC documentation to fully coordinated BIM models, AMC brings the same rigor behind the Masar Project — delivered to standard, on time, and within budget.Planning a mega-project in Saudi Arabia?